Fantasy Sports Strategies and Signal Sports Consulting Announce Strategic Partnership
Aiken, SC –
Fantasy Sports Strategies (FSS) and Signal Sports Consulting (Signal) today
announced a strategic partnership that brings together two of the industry’s most forward-thinking advisory firms. Operating at the convergence of sports, gaming, fantasy, and the creator economy, the two companies will combine their complementary expertise to deliver a broader, more integrated offering to the businesses and creators they serve.
FSS brings deep expertise in branding, marketing, social media, and business strategy, with a particular focus on companies in the fantasy sports space. Signal helps businesses and individual creators navigate complex, fast-evolving markets — providing strategic clarity, go-to-market direction, investment perspective, and the practical execution required for sustainable growth.
Together, the firms are positioned to serve the full spectrum of clients across the space — from early-stage startups finding their footing, to growth-stage companies scaling their reach, to individual creators and media personalities building lasting brands.
“The opportunity for growth in the fantasy sports and gaming industry is
virtually limitless,” said Scott Hoyt, CEO and founder of FSS. “I’m excited to
see what doors we can help open for companies in this space by working
hand-in-hand with Signal Sports Consulting.”
“This partnership brings together two firms that share the same commitment
to their clients and the same belief in where this industry is heading,” said
Jordan Frank, CEO and founder of Signal. “Where our expertise overlaps,
it deepens. Where it diverges, it expands what we can offer. That’s the kind of
partnership that creates real value — for us and, most importantly, for the
businesses and creators we work with.”
About the Companies
Fantasy Sports Strategies is an advisory firm specializing in branding, marketing, social media, public relations, and business strategy for companies in the fantasy sports industry. Founded in September 2025 by Scott Hoyt — a veteran of executive brand marketing roles at IBM, AT&T, and Procter & Gamble — FSS helps fantasy-focused businesses build their brands and connect with subject matter experts to accelerate growth. Hoyt is also a newly elected board member of the Fantasy Sports & Gaming Association.
Signal Sports Consulting helps businesses and creators navigate complex, rapidly evolving markets with strategic clarity and actionable insight. With a focus that spans go-to-market strategy, brand building, and investment advisory, Signal serves as a trusted advisor to companies and creators at every stage — from early-stage ventures seeking direction to growth-stage businesses ready to scale. Founded in August 2025 by Jordan Frank, Signal operates on the belief that sustainable growth requires both strategic thinking and practical execution.